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Advertising and promotion : / George E. Belch & Michael A. Belch. : an integrated marketing communications perspective /
Advertising and promotion : / George E. Belch & Michael A. Belch. : an integrated marketing communications perspective /
| Parallel Title | |
|---|---|
| Author | Belch, George E. |
| ISBN | 9781259921698 |
| ISSN | |
| Call Number | 659.1 BEL a |
| Publication | New York, NY : |
| Publisher | McGraw-Hill Education, |
| Year | [2018] |
| Physical Description |
xli, 764 p., G-13, E-32, N-17, S-21 :: ill., ;; 29 cm
|
| Subject |
Advertising
Communication in marketing. Sales promotion. |
| Related Names |
Belch, Michael A.
|
| URL |
