Belch, George E.

Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / -- New York, NY : McGraw-Hill Education, [2018]

xli, 764 p., G-13, E-32, N-17, S-21 : ill., ; 29 cm

ISBN:  9781259921698

Includes bibliographical references and index. 

1. Advertising  2. Communication in marketing.  3. Sales promotion. 

I. Belch, Michael A. 

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