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Tag
Ind#1
Ind#2
Name
020
#
#
/a9781259921698
090
0
0
/a 659.1 BEL a
100
0
#
/aBelch, George E.
245
0
0
/aAdvertising and promotion :/cGeorge E. Belch & Michael A. Belch./ban integrated marketing communications perspective /
264
#
#
/aNew York, NY :/bMcGraw-Hill Education,/c[2018]
300
#
#
/axli, 764 p., G-13, E-32, N-17, S-21 :/bill., ;/c29 cm
504
#
#
/aIncludes bibliographical references and index.
650
#
0
/aAdvertising
650
#
0
/aCommunication in marketing.
650
#
0
/aSales promotion.
700
0
#
/a Belch, Michael A.