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Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
| Parallel Title | |
|---|---|
| Author | Zeithaml, Valarie A. author |
| ISBN | 9781260083521 paperback |
| ISSN | |
| Call Number | 658.8 ZEI |
| Publication | New Yorks |
| Publisher | McGraw-Hill Education |
| Year | 2018 |
| Physical Description |
xxxviii, 514 p. : illustrations ; 25 cm
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| Subject |
Service industries
Marketing Customer services |
| Related Names |
Bitner, Mary Jo. author
Gremler, Dwayne D. author |
| URL |
