Zeithaml, Valarie A. author

Services Marketing Integrating Customer Focus Across the Firm Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler -- New Yorks McGraw-Hill Education 2018

xxxviii, 514 p. illustrations 25 cm

ISBN:  9781260083521 paperback

Includes bibliographical references 

1. Service industries  2. Marketing  3. Customer services 

I. Bitner, Mary Jo. author  II. Gremler, Dwayne D. author 

658.8 ZEI