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Ind#2
Name
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/a9780273732792
039
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/a201207271611/btengku/y201207261048/zamira
090
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0
/aLC 658.022 MUL
100
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/aMullins, John W./q(John Walker)
245
4
/aThe new business road test/bwhat entrepreneurs and executives should do before writing a business plan/cJohn W. Mullins.
250
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/a3rd ed.
264
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/aHarlow, England/aNew York/bFinancial Times Prentice Hall/c2010.
300
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/axviii, 315 p./bill./c24 cm
504
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/aIncludes bibliographical references and index.
505
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/aRoad test your new business idea -- My opportunity : why will or won?t this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you
650
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0
/aNew business enterprises/xPlanning
650
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0
/aMARKETING RESEARCH.