Mullins, John W. (John Walker)

The new business road test what entrepreneurs and executives should do before writing a business plan John W. Mullins. -- Harlow, England New York Financial Times Prentice Hall 2010.

xviii, 315 p. ill. 24 cm

ISBN:  9780273732792

Includes bibliographical references and index. 

1. New business enterprises/xPlanning  2. MARKETING RESEARCH. 

LC 658.022 MUL