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Beyond advertising : Creating value through all customer touchpoints /? / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
Beyond advertising : Creating value through all customer touchpoints /? / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
| Parallel Title | |
|---|---|
| Author | Wind, Yoramauthor. |
| ISBN | 9781119074229 |
| ISSN | |
| Call Number | R 659.1 WIN |
| Publication | Hoboken, New Jersey. |
| Publisher | Wiley |
| Year | 2016 |
| Physical Description |
xxiv, 261 pages: illustrations, 1 map; 24 cm.
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| Subject |
BUSINESS &? ECONOMICS /? Customer Relations.
Communication in marketing. ADVERTISING. CUSTOMER RELATIONS. |
| Related Names |
Hays, Catharine1958-author.
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