Wind, Yoram author.

Beyond advertising : Creating value through all customer touchpoints /? Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. -- Hoboken, New Jersey. Wiley 2016

xxiv, 261 pages illustrations, 1 map 24 cm.

ISBN:  9781119074229

1. BUSINESS &? ECONOMICS /? Customer Relations.  2. Communication in marketing.  3. ADVERTISING.  4. CUSTOMER RELATIONS. 

I. Hays, Catharine 1958- author. 

R 659.1 WIN