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Strategi jenama global : membongkar potensi penjenamaan merentasi negara, budaya dan pasaran / Sicco Van Gelder ; penterjemah Haniza Lockman
Strategi jenama global : membongkar potensi penjenamaan merentasi negara, budaya dan pasaran / Sicco Van Gelder ; penterjemah Haniza Lockman
| Parallel Title | |
|---|---|
| Author | Van Gelder, Sicco, 1964- |
| ISBN | 9789830686561 |
| ISSN | |
| Call Number | NAT 658.827 VAN |
| Publication | Kuala Lumpur |
| Publisher | Institut Terjemahan Negara Malaysia |
| Year | 2011 |
| Physical Description |
xxx, 314 ms.: il.; 23cm.
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| Subject |
Branding (Marketing)
Export marketing Brand name products/xPlanning Brand name products/xManagement |
| Related Names |
Haniza Lockman
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| URL |
Availability:
| PSI Jalan Datin Halimah | ( 1 Copy ) |
| Perpustakaan Bergerak 1 | ( 1 Copy ) |
