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Essential insights into consumerology and brands / Edited by: Nik Mohd Hazrul Nik Hashim, Zafirah Hanoum Ahmad Ariff
Essential insights into consumerology and brands / Edited by: Nik Mohd Hazrul Nik Hashim, Zafirah Hanoum Ahmad Ariff
| Parallel Title | |
|---|---|
| Author | |
| ISBN | 9789672388425 |
| ISSN | |
| Call Number | 658.827 ESS |
| Publication | Bangi, Selangor |
| Publisher | Penerbit Universiti Kebangsaan Malaysia |
| Year | 2019 |
| Physical Description |
136 pages :: illustrations ; 26 cm
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| Subject |
Consumer
Government publications /zMalaysia Branding (Marketing) |
| Related Names |
Nik Mohd. Hazrul Nik Hashim editor.
Zafirah Hanoum Ahmad Ariff editor. |
| URL |
Availability:
| PSI Jalan Datin Halimah | ( 3 Copies ) |
