Essential insights into consumerology and brands Edited by: Nik Mohd Hazrul Nik Hashim, Zafirah Hanoum Ahmad Ariff -- Bangi, Selangor Penerbit Universiti Kebangsaan Malaysia 2019

136 pages : illustrations 26 cm

ISBN:  9789672388425

Includes index  -- Includes bibliographical references 

1. Consumer  2. Government publications /zMalaysia  3. Branding (Marketing) 

I. Nik Mohd. Hazrul Nik Hashim editor.  II. Zafirah Hanoum Ahmad Ariff editor. 

658.827 ESS