Stratten, Scott author.

UnBranding : 100 branding lessons for the age of disruption / Scott Stratten & Alison Stratten. -- Hoboken, New Jersey : Wiley, 2018

xvi, 300 pages : illustrations ; 24 cm

ISBN:  9781119417019

Includes index.  -- Includes bibliographical references  

1. Branding (Marketing)  2. Selling /x Mass media.  3. BUSINESS & ECONOMICS / Marketing / General.  4. BUSINESS & ECONOMICS / Sales & Selling 

I. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing  II. Stratten, Alison, author. 

658.827 STR