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How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.
How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.
| Parallel Title | |
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| Author | Sharp, Byron. |
| ISBN | 9780195573565 |
| ISSN | |
| Call Number | 658.827 SHA |
| Publication | Oxford |
| Publisher | New York |
| Year | Oxford University Press |
| Physical Description |
xvii, 228 p. : : ill. ; ; 23 cm.
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| Subject |
Branding (Marketing)
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| Related Names |
b
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