@book{184905,
	author = {Nik Mohd. Hazrul Nik Hashim and Zafirah Hanoum Ahmad Ariff},
	title = {Essential insights into consumerology and brands},
	publisher = {Penerbit Universiti Kebangsaan Malaysia},
	year = {2019},
	address = {Bangi, Selangor},
	note = {Includes index}
}