Essential Insights Into Consumerology and Brands / edited by: Nik Mohd Hazrul Nik Hashim, Zafirah Hanoum Ahmad Ariff

b

Essential Insights Into Consumerology and Brands / edited by: Nik Mohd Hazrul Nik Hashim, Zafirah Hanoum Ahmad Ariff

a 136 pages : ill, ; 26 cm

ISBN:  9789672388425

1. b Branding  2. b Consumers   3. b Government publication ; /zMalaysia. 

I. b Nik Mohd Hazrul Nik Hashim, ; Editor  II. b Zafirah Hanoum Ahmad Ariff, ; Editor.  

a 658.827, ; ESS