Contemporary Research in BRAND MANAGEMENT Editors Hasnizam Shaari, Salniza Md. Salleh -- Sintok, Kedah Penerbit Universiti Utara Malaysia 2018

xiii, 213 pages 23 cm

ISBN:  9789672064749 paperback

Includes index  -- Includes bibliographical references 

1. Government publications /zMalaysia  2. Brand name products /xResearch  3. Trademarks /xResearch  4. Branding (Marketing) /xResearch 

I. Hasnizam Shaari Dr editor  II. Salniza Md. Salleh editor 

658.827 CON