Contemporary Research in BRAND MANAGEMENT Editors Hasnizam Shaari, Salniza Md. Salleh -- Sintok, Kedah Penerbit Universiti Utara Malaysia, 2018

xiii, 213 pages 23 cm

ISBN:  9789672064749

Includes index  -- Includes bibliographical references 

1. Government publications /z Malaysia  2. Brand name products /x Research  3. Trademarks /x Research  4. Branding (Marketing) /x Research 

I. Hasnizam Shaari, Dr, editor.   II. Salniza Md. Salleh, editor. 

658.827072 CON