Yu, Soon, author.

ICONIC ADVANTAGE : Don't chase the new, innovate the old / Soon Yu with Dave Birss -- New York : A SAVIO REPUBLIC BOOK, An imprint of Post Hill Press, [2018]

189 pages : illustrations ; 22 cm

ISBN:  9781682615409

Includes bibliographical references 

1. Creative ability in business  2. Success in business  3. Product management 

I. Birss, Dave, author. 

658.827 YU