DIGITAL SENSE THE COMMON SENSE APPROACH TO EFFECTIVELY BLENDING SOCIAL BUSINESS STRATEGY, MARKETING TECHNOLOGY, AND CUSTOMER EXPERIENCE TRAVIS WRIGHT, CHRIS J. SNOOK

Wright, Travis,

DIGITAL SENSE THE COMMON SENSE APPROACH TO EFFECTIVELY BLENDING SOCIAL BUSINESS STRATEGY, MARKETING TECHNOLOGY, AND CUSTOMER EXPERIENCE TRAVIS WRIGHT, CHRIS J. SNOOK -- Hoboken, New Jersey Wiley, [2017]

266 pages illustrations 24 cm

ISBN:  9781119291701

Includes bibliographical references 

1. Internet marketing  2. Internet advertising  3. Digital media 

658.872 WRI