Sullivan, Luke author.

Hey, Whipple, squeeze this : the classic guide to creating great ads /? Luke Sullivan and Edward Boches. -- Hoboken, New Jersey. John Wiley &? Sons, Inc. 2016

ix, 438 pages 23 cm.

ISBN:  9781119164005

Includes index.  -- Includes bibliographical references. 

1. Advertising copy.  2. BUSINESS &? ECONOMICS /? Advertising &? Promotion.  3. BUSINESS &? ECONOMICS -- Advertising &? Promotion 

I. Boches, Edward author. 

659.132 SUL